Steps to Success
It’s not enough to get many website visitors. If your website visitors don’t buy something on your website, then your website promotion efforts will be in vain. We are assuming you have mastered the technique in getting traffic to your website and now you should be focusing on converting these visitors into buyers. Applying these four (4) SEO tasks can do just that:
1) ACCELERATE YOUR WEB PAGES
Web surfers hate to wait for slow loading web pages. If your web pages don’t load fast enough, many web surfers will go away without taking a look at them. No matter how great your product is: if your website is not fast enough, web surfers will not see it. Fast loading web pages are crucial if you want to sell something on the Internet.
There are several things you can do to speed up your site. Of course, you should make
sure that your web host provides fast and reliable servers. In addition to hosting your
website on a fast server, you can do the following to improve the loading time of your
web pages:
- Reduce the Number of Graphics
- Specify the Dimensions of your Graphics
- Make the Top of your Page Interesting
- Use CSS or Divide your Tables
- Specify the Dimensions of your Tables
- Double Check Cell Widths
2) CREATE TRUST
It’s very important that your website visitors have trust and confidence in your
company. Your customers must trust you. They won’t buy from you if they don’t.
- Make sure your Web Pages have a Professional Design
- Tell your Website Visitor Who you Are
- Offer Free Trials and Show your Refund Policy
- Use Testimonials
3) USE THE RIGHT WORDS TO INCREASE YOUR SALES
It’s important that your web pages are interesting to your visitors. Every visitor wants
to get a prompt answer to the question “what’s in it for me?”. In the first paragraph of
your web page, you should tell your visitors the following:
- What you Do
- Why People Should Stay on your Site
- What’s in it for your Visitors
If you don’t answer these questions quickly enough, people will go away. People are not necessarily interested in your product, services, or in your company.
You must convince your website visitors otherwise. Make sure that you know your product/service and that you’re passionate about it. You have to fully believe in your product/service. If you don’t, you shouldn’t sell it. You must be sure that you’re doing your customers a favor by offering them your product/service.
4) OPTIMIZE YOUR ORDER PAGES
Statistics show that more than 60% of online shoppers abort the ordering
process. If your order page isn’t easy to use, all other website promotion efforts will be
in vain. Here are the most important points for a successful order page:
- Link from the home page and from all product and service pages to the order page.
- Give the links on your order page names that your customers can easily recognize, i.e., Order, Buy, Store, Checkout, etc.
- Don’t hide the price for your products or services. People will not buy if they don’t know what they have to pay.
- Tell your visitors about shipping costs and state taxes.
- Tell your visitors the final price before they have to enter the credit card number.
- Tell your visitors who you are and tell them your complete company address.
- Offer an unconditional money-back guarantee if at all possible.
- Tell your visitors upfront about your refund policy.
- Make sure that your order pages are secure.
- Make sure that your order pages are easy to understand.
- Regularly test your order pages to make sure that they work.
- Make sure that you’ll be notified if your server goes down.
- Make sure that order page displays a meaningful message if the customer forgets to enter the street name or any other required field.
- Make sure that your order pages work with international customers. German customers don’t know what to enter in the “State” field and usually leve it empty.
If your order pages are easy to use and secure, they won’t hinder or deter customers from completing their purchase. It’s very important that your order pages are a secure place to shop for your customers. Use as much encryption as you can and use the additional security services that are offered by some credit card companies.
Author – WebEmergence SEO
